The primary value or measure you’re tracking (e.g., sales revenue, profit margin).
The benchmark or goal against which the indicator is compared (e.g., budgeted revenue, sales target).
A visual cue (often a color like red, yellow, or green) that shows how the indicator compares to the target.
Green: On track or above target.
Yellow: Nearing target but may need attention.
Red: Below target, signaling a problem.